This slogan motivates and inspires, pushing people to be the best they can be. This campaign launched in 1988 was also selected as the top two taglines in the 20 th century by the Age, calling it “universal and intensely personal”. The “Just do it” campaign proved to be tremendously successful, allowing Nike to increase its share from a mere 18% to 48%. As bleak as it may sound, he drew inspiration from Gary Gilmore’s last words before his execution. The slogan “Just do it” was coined by the founder of Wieden + Kennedy agency, Dan Wieden. Who would have thought that this $35 design would blow up to become one of the world’s most famous and recognized logos? Just do it After rejecting several designs, Knight settled for the swoosh design. Carolyn’s logo creation was recognized by Knight who was teaching accounting at the university. At that time, she was still a graphic design student in Portland State University. The logo was designed by graphic designer Carolyn Davidson. As long as you see the swoosh logo, you know it is Nike. The famous swoosh logo is so strongly associated with Nike that today, you don’t have to see the word Nike to know that it is from the brand. They also went with the name Nike in 1971, aptly deriving from the name of the Greek goddess of victory. After the ending of their relationship with Onitsuka Tiger, BRS planned to launch its own line of footwear in 1971 featuring the swoosh logo, officially trade marked it in 1974. The company rapidly grew and by 1966, they opened their first BRS retail store in Santa Monica, California. Making most of their sales at track meets from Knight’s automobile, BRS was able to sell 1,300 pairs of Onitsuka Tiger’s sports shoes.
Nike was originally known as Blue Ribbon Sports and was founded by a track athlete from University of Oregon Philip Knight and his coach Bill Bowerman in 1964. Make sure you follow the laundry label attached to the clothes so they don’t stretch, tear, or discolor when you wash them. Unlike the shoes from Nike Philippines, cleaning and maintaining your Nike clothes and accessories are much easier. Also, to increase the longevity of your Nike shoes, store them in their box when they’re not in use. Nike PH recommends that you avoid using the washing machine to clean your shoes. To remove bad odors from the interior of your Nike shoes, simply remove the insole before doing the steps above. Leave your clean Nike shoes out to air dry.If needed, take another brush or cloth to remove the soap residue from the shoes.Dip a sponge, brush, or clean cloth into the detergent mixture and clean the dirty areas.In a bucket or container, mix water and detergent until you get a soapy mixture.
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